Episode 11 - Nobody wants to buy software anymore

Episode 11 - Nobody wants to buy software anymore

It has never been fun to buy software.

It has often been downright miserable to have to learn to use it. In this episode of Future Proof, Inxeption CEO Farzad Dibachi talks with Chief Content Officer Joan Hamilton about the transition of software as a tool for buyers, to software as a tool for experts who provide services to buyers.

That thinking is behind Inxeption's approach to acting as its customers' advocates and business partners--not their software suppliers.

He believes the "app" era that smartphones ushered in is here to stay: Everyone from consumers seeking a ride to the airport to enterprise CEOs want specific, streamlined applications that answer questions and solve problems and make something happen, then disappear until you need them again.

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