I-commerce

Episode 17 - White Spaces, Part 3. Inxeption's I-commerce platform as an innovation laboratory

Episode 17 - White Spaces, Part 3. Inxeption's I-commerce platform as an innovation laboratory

One powerful aspect of online marketing and selling, explains Inxeption CEO Farzad Dibachi, is the ability to explore white spaces simultaneously by spending money to prospect for new customers with different kinds of approaches.

With the same basic product, a company can create web store landing pages that emphasize different benefits of the products to explore what is most important to the most customers.

Is it price?

Is it educating buyers about new use cases? Do customers respond to a more emotional sell that speaks to an existing pain point, or to new opportunities to achieve more and outdistance competitors?

Farzad talks to Inxeption Chief Content Officer Joan Hamilton about using Inxeption's I-commerce platform and analytic technology to explore exciting new business opportunities in overlooked or underserved niches.

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