Sell online, ship easier, and get paid faster. That’s Inxeption’s power-packed EasyStore, which is designed for any kind of business.
Don’t piece together a solution from disconnected vendors. Our marketing, logistics, and financing experts are standing by to create a complete D2C digital selling channel for you—fast.
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Inxeption helped air filtration industry leader Purafil sell a new, high-tech filtration system directly to consumers for the first time, using an ecommerce website.Read the case study.
Purafil's Jeff Mathers discusses direct selling with Inxeption. Watch the video.
Within hours we'd sold several air purification units, and within ten days we'd sold out our domestic inventory. We were very impressed with the Inxeption team that drove this effort.
Tony Querciagrossa, President
What makes EasyStore’s all-in-one approach different from other online commerce platforms?
When it comes to selling online, there are a lot of “lemonade stand” commerce options out there. They are fine for selling small quantities of t-shirts or other simple, relatively small items to consumers. But what about complicated equipment or industrial products? Not so much.
At Inxeption, our platform is built for the next great frontier in commerce, enabling manufacturers and other B2B companies to truly Do Business Better by going digital. That means having a web site designed with the needs of a business buyer in mind—packed with pertinent technical information and product specifications and educational videos and content. That means accommodating the financing preferences of business buyers, such as using purchase orders. And that means integrating predictable-rate logistics from a trusted partner so you can price your product to make a profit.
That’s just the beginning of what we can do for you. We also can help you design custom digital marketing campaigns that find customers already searching for what you sell. So, please reach out and let’s talk more about how together we can Do Business Better.
It's critical to know what your buyers want and need when they come to your ecommerce site. Inxeption helps you to build an ecommerce site to sell industrial-strength or B2B products with the same ease as B2C. We provide the resources and services and help to get you up and running and scale your business.
B2B ecommerce is short for "Business-to-business, electronic commerce." It refers to the selling of your products through an online B2B sales portal to other companies. B2B ecommerce B2C, or "Business-to-consumer," where products are sold directly to an end customer.
B2B sales tend to be more complex than B2C due to price, quantity, and transaction methods needed. Take the automotive and accessories industry. In this industry, there is a huge supply chain with customers along it from beginning to end. Suppliers communicate with and sell to manufacturers, who in turn distribute products to end buyers. Because of these layers, there are many different business relationships involved. The ecommerce component of this chain revolves around how decision makers at each level interact through internet channels.
B2B businesses come in many shapes and sizes and serve unique customers. With any online business, compelling user experience design is necessary to improve customer loyalty and expectations.
Here are the most common categories of B2B ecommerce that you should be aware of:
There are three major places where ecommerce transactions occur:On the businesses' own ecommerce siteWeb procurement systems, where multiple businesses can buy verified products from multiple vendors in one location (these are generally closed to outside users)Online marketplaces, where businesses or consumers can purchase a number of products from a single location (may be open or closed to outside users)
A few important characteristics makes B2B buyers unique.
Though every business is different, B2B buyers are generally looking for the ease of experience that they get with B2C transactions. In fact, more than two thirds of B2B customers say that frustration sets in when websites do not personalize their offers. Sites should be easy to navigate and offer calls to action specifically for the customer. Along with convenience, the best B2B ecommerce designs consider cost, user experience, and ability to purchase as much as they need in the way that they need.
The key to attracting B2B customers is to create campaigns on the right channels for the types of businesses you are hoping to attract—whether that be through linkedin, Google advertising, or others.
Think about the offer that will incentivize a buyer to choose your solution over that of another provider. Consider special introductory deals or limited time offers for new customers, referral programs, and rewards. Giving something with a new buyer's first purchase is effective in encouraging customers to buy now. In addition to offers, consider the following:
In today's landscape of intense competition, it is necessary to invest in digital channels and platforms that will help you grow. The right B2B ecommerce platform or portal can make sure you can compete effectively, find and market to new customers, and increase how much you can sell to a given customer.
Ecommerce software can help you manage the products on your website in ways that your customer can easily interact with, and that you can monitor and scale easily.
Consider whether the B2B platform fulfills the needs of your business.
Finally, make sure it allows collaboration via chat, live time, etc. and offers the types of transaction methods you need for purchase orders, in cart financing, etc.
Depending on your needs, your business might require logistics integrations, shopping cart capabilities, and inventory and order management systems. Inxeption makes it easy to transform your business by connecting the robust platform capabilities to a new or existing online presence.
If you want to excel in 2020 in the industrial ecommerce space for B2B businesses, there are a few things to keep in mind.