Launch a new online B2B sales channel, find new customers, and grow revenue. Leverage our online marketing experts and we’ll give you up to $1,000 to spend on an initial ad campaign.
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Our team knows online marketing and will make sure your goals and brand shine through. Get a keyword analysis to align your ads with searching buyers, and advice on social media and email campaign copy... and more!
For details on how we’ll help you create and launch an effective digital ad campaign to drive buyers your way, see below.
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Nobody understands doing business online like Inxeption. Whether you want to sell one product or digitally transform your entire company and supply chain, Inxeption can help you sell, ship, finance, insure, and get real-time insights into your business. Find new customers and drive revenues—fast.
We're a cloud-based, mobile-friendly platform so you never have to worry about upgrading software. See why smart companies are joining us to Do Business Better.
Inxeption helped air filtration industry leader Purafil sell a new, high-tech filtration system directly to consumers for the first time, using an ecommerce website.Read the case study.
Purafil's Jeff Mathers discusses direct selling with Inxeption. Watch the video.
Within hours we'd sold several air purification units, and within ten days we'd sold out our domestic inventory. We were very impressed with the Inxeption team that drove this effort.
Tony Querciagrossa, President
Inxeption ecommerce for business—what we call I-commerce—is about much more than a website. Our specialty is creating an online selling strategy uniquely designed for our customers’ opportunities and goals.
A consultation with an online marketing specialist. We'll not only help you design an online search-based ad campaign, but also advise you on social media posting and email outreach. What do you want to do—test market a new product? Re-energize an existing product that traditional channels are not pushing? Create a parts or disposables site for customers to easily re-order? Pivot your marketing to take advantage of a unique opportunity that demands rapid response?
Keyword research and competitive analysis. There is a science to making sure people searching for what you're selling can find you easily. We'll help you learn it.
One-dashboard campaign tracking. We’ll show you how to build your Inxeption ledger, a database that can serve as your digital product catalog and help you track the performance of your marketing campaigns, as well as visitor behavior on the site, from one simple dashboard. The most effective digital marketing involves A/B testing to make sure you put your resources behind the right messages.
And we're so sure you'll be impressed, for a limited time, we'll give you $1000 for your first ad campaign. What do you have to lose?
Success today demands agility. Inxeption gives you the digital power to pivot and quickly seize new sales opportunities and experiment with new ideas. Whether you need a new ecommerce site or to turbo-charge the success of what you've got, we're standing by.
When you sell online, access to reliable, cost-effective shipping is vital. Our platform integrates predictable, flat-rate shipping so you can offer customers free shipping—and still make a profit.
What if you could run your business from a single dashboard and get real-time data about sales, inventory, logistics, web traffic and conversions, and other key metrics? Now you can.
From financing to insurance products, Inxeption packs powerful financial service offerings onto its platform to both benefit our customers, and to optimize our customers' transactions with their buyers.
Inxeption experts can show you how to put online advertising, email outreach, social media posts, and even traditional marketing like postcards to work sending buyers to your ecommerce site.
It's critical to know what your buyers want and need when they come to your ecommerce site. Inxeption helps you to build an ecommerce site to sell industrial-strength or B2B products with the same ease as B2C. We provide the resources and services and help to get you up and running and scale your business.
B2B ecommerce is short for "Business-to-business, electronic commerce." It refers to the selling of your products through an online B2B sales portal to other companies. B2B ecommerce B2C, or "Business-to-consumer," where products are sold directly to an end customer.
B2B sales tend to be more complex than B2C due to price, quantity, and transaction methods needed. Take the automotive and accessories industry. In this industry, there is a huge supply chain with customers along it from beginning to end. Suppliers communicate with and sell to manufacturers, who in turn distribute products to end buyers. Because of these layers, there are many different business relationships involved. The ecommerce component of this chain revolves around how decision makers at each level interact through internet channels.
B2B businesses come in many shapes and sizes and serve unique customers. With any online business, compelling user experience design is necessary to improve customer loyalty and expectations.
Here are the most common categories of B2B ecommerce that you should be aware of:
There are three major places where ecommerce transactions occur:On the businesses' own ecommerce siteWeb procurement systems, where multiple businesses can buy verified products from multiple vendors in one location (these are generally closed to outside users)Online marketplaces, where businesses or consumers can purchase a number of products from a single location (may be open or closed to outside users)
A few important characteristics makes B2B buyers unique.
Though every business is different, B2B buyers are generally looking for the ease of experience that they get with B2C transactions. In fact, more than two thirds of B2B customers say that frustration sets in when websites do not personalize their offers. Sites should be easy to navigate and offer calls to action specifically for the customer. Along with convenience, the best B2B ecommerce designs consider cost, user experience, and ability to purchase as much as they need in the way that they need.
The key to attracting B2B customers is to create campaigns on the right channels for the types of businesses you are hoping to attract—whether that be through linkedin, Google advertising, or others.
Think about the offer that will incentivize a buyer to choose your solution over that of another provider. Consider special introductory deals or limited time offers for new customers, referral programs, and rewards. Giving something with a new buyer's first purchase is effective in encouraging customers to buy now. In addition to offers, consider the following:
In today's landscape of intense competition, it is necessary to invest in digital channels and platforms that will help you grow. The right B2B ecommerce platform or portal can make sure you can compete effectively, find and market to new customers, and increase how much you can sell to a given customer.
Ecommerce software can help you manage the products on your website in ways that your customer can easily interact with, and that you can monitor and scale easily.
Consider whether the B2B platform fulfills the needs of your business.
Finally, make sure it allows collaboration via chat, live time, etc. and offers the types of transaction methods you need for purchase orders, in cart financing, etc.
Depending on your needs, your business might require logistics integrations, shopping cart capabilities, and inventory and order management systems. Inxeption makes it easy to transform your business by connecting the robust platform capabilities to a new or existing online presence.
If you want to excel in 2020 in the industrial ecommerce space for B2B businesses, there are a few things to keep in mind.